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BROBALM is a conceptual line of men's on-the-go personal care items. The line focuses on self-contentment, emotional health and giving a sh*t about yourself.
BROBALM is a conceptual line of men's on-the-go personal care items. The line focuses on self-contentment, emotional health and giving a sh*t about yourself.
Problem: How do we get men to care about themselves, DESPITE the stigma, DESPITE the apparent messaging around self-care?
Brief: Create a brand, design system, and mock packaging renders for an easy to grab self-care product line.
Deliverables:
1 Brand Deck
Icon system
Packaging mock, wrap, render and mechanical
Figma formatted ads, component board, and mock internal-use UI
Personal Goals:
Scalable and fun icon system (the BROBALM face)
Iterate on packaging idea I had years ago (round cyclinder, doesn't roll, infinite options for cap + cavity options)
A bit of cheek to the messaging, to circumvent nihlistic tendencies and sentiment, appeal to the disaffected
Main personal goals for this project:
Scalable and fun icon system (the BROBALM face)
Iterate on packaging idea I had years ago (round cyclinder, doesn't roll, infinite options for cap + cavity options)
A bit of cheek to the messaging, to circumvent nihlistic tendencies and sentiment, appeal to the disaffected
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