Cutting, Cropping, Assembly, Animating, Retouching and Delivering emails for our promotional cycles were part of my responsibilities as Promotional Lead on the Production Team.Â
A bulk of my work for the J.Crew website involved collaborating with Copy Writers + Designers to facilitate quick processing of needed site assets, making edits myself where applicable. Site assets updated quite frequently, so it was not uncommon to need to make changes often, or to create numerous variants (disclaimers, price adjustements, legalese additions.) Changes also included recropping, resizing, and background variants.
I was responsible for updating, maintaining, and relinking photo components on Figma, and mirroring updates to J.Crew's proprietary server (and vice versa.) Any edits that required color balancing, grain addition, skin brushing, extensions, background changes, or smaller removals were also handled by me when needed.
February 2025
I was the main production artist on site for page proofs, before the 2024 relaunch of J.Crew's infamous catalog. My responsibilities included assisting photography/retouching-lead, copy legibility + integration review, and adding retouching notes/documentation.
OCT24 catalog, pre-print production
final cover images + final product available in stores
One of the launches that I'm the most proud of is the Double Vision launch. It was an all-hands on deck push, with multiple integrations across all of our channels, and with tight deadlines and several iterations to get it just right.